BOGS Classic Seamless
The Ask: Develop a compelling campaign to launch BOGS' latest innovation: the Classic Seamless boot. Built to be tough, durable, and fully waterproof, this new product was aimed to resonate with a male, Midwestern audience. The campaign needed to highlight the rugged reliability of the boots while creating a strong connection with the hardworking, outdoor lifestyle of Midwestern consumers.
The Execution: Highlight the durability and ruggedness of the Classic Seamless boots with a day-in-the-life hero video featuring authentic farmers from Iowa and Wisconsin. Showcasing the boots in real-world, demanding conditions was complemented by compelling messaging, striking photography, and key visuals for promotion across social media, website, email, and retail channels.
Headlines and Messaging
Throughout the project, I worked on crafting headlines and supporting copy for our hero assets, undergoing several rounds of revisions to refine the perfect messaging. Our goal was to ensure the copy aligned seamlessly with our creative vision and campaign objectives.
Mission, Vision, Values
Beyond the campaign, we revitalized BOGS' Mission, Vision, and Values, expanding the brand’s focus from solely family-friendly to also embracing hardworking men and women who live for outdoor work and play.
