Brandlive
The Future of Work Roundup
The world changed – and was continuing to change – following the peak of the pandemic. The biggest question on everyone’s mind: What was the future of work going to look like?
The Ask: Secure Brandlive’s position as the leader in defining what that future of work would be, solidifying the brand as the most relevant expert in the industry.
The Execution: Researched the latest industry news, wrote content in our brand voice for the blog and bi-weekly newsletter, and turned that content into compelling scripts for two, 1-minute videos a week, used for promotion in email and on social.
Keys to The Magic: Block
Every brand is looking for the secret to creating engaging virtual events – because it is possible with the right tools and techniques.
The Ask: Show how Brandlive is the expert in bringing the magic of Hollywood to virtual events and experiences.
The Execution: Highlighted a handful of incredible events from the perspective of a different executive within the organization, through a written script and Q&A. In this episode, we spoke with Thomas Iwasaki, Brandlive’s Chief Product Officer, about our event with Block, the fintech company behind Square and CashApp.
The TL;DR
Too long, didn’t read: a concept we're all too familiar with. That means we had to make sure our message was getting heard (and watched).
The Ask: Create short videos to supplement in-depth written Brandlive blog content, giving folks the exact type of trending content they want to consume.
The Execution: Wrote 1-minute scripts, using beloved members of the team as the on-air talent, and worked with the in-house creative studio to create visual and audio assets to amplify the final product.
Case Study: Amazon
With over 1500 attendees, Amazon’s Conflux was a massive success, where attendees walked away feeling invigorated, inspired, and connected to their design community.
The Ask: Connect with the Amazon team responsible for putting on their Brandlive-powered event, exploring the success of Amazon’s annual design symposium.
The Execution: Spoke with executive leaders from Amazon to understand how they worked with Brandlive to create an impactful event, wrote a comprehensive case study, and worked with our in-house creative studio to create a sizzle reel showing off the highlights.