The Ask: To commemorate DICK’S Sporting Goods' 75th anniversary, we collaborated on the production of exclusive behind-the-scenes video content with world-renowned athletes like Carmelo Anthony and Alex Morgan.

The Execution: On the set of the primary Sports Change Lives production, our team chatted with ten superstars to capture lighthearted moments, fostering fresh connections and heightened engagement with existing members.

These's videos were available exclusively to DICK’S x Nike members on the DICK’S app, so we also crafted social content to drive more future and existing members to the app.