The Ask: Create a campaign launch to announce Tone Master Pro, Fender’s first multi-effects system, showing the world its innovation while also making the connection between this new product and Fender’s long-established legacy for unmatched tone. 

The Execution: Exemplify everything that’s packed inside Tone Master Pro with a stunning hero video, plus messaging and key art to promote across social, dotcom, print and email. We also provided a comprehensive marketing and social strategies playbook divided into content stacks designed to heighten awareness, engage the audience, and provide in-depth education. 

Check out the case study to learn more.